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In those early days the radio station carried news, public information and played the popular hits of the day. Songs like ‘Across the alley from the Alamo’, ‘Three coins in a fountain’ and ‘Slow boat to China’ were the mainstays of the KSUE musical library. The very first song every played on KSUE, at 3am on April 21st 1948, was ‘Little white lies’ by singer Dick Haymes. Each afternoon the station played more youth oriented music, directed at the town’s high school students. That program was called the 12-40 Club. During the 60’s Lassen High’s publications class produced their own program for the station called “Lassen High Times”. |
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In February of 1958, just as things were getting easier for the station, tragedy struck with the untimely passing of co-owner Nolan Hallowell.
One of the traditions over the years has been a yearly auction benefiting a local charity or civic organization. The first radio auction was held in 1953. It was sponsored by the 20-30 club and the money went to the March of Dimes infantile paralysis fund. The first year the auction raised 3,000 dollars. |
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Another much talked about charity event took place in the summer of 1961. Morning man Hal Houston, who had a reputation for being very straight laced on the radio, announced that if the kids of the town collected enough Coca-Cola bottle caps that he would sing “Who put the bomp?” The song, on the charts that summer, was a silly affair and the kids of the town rushed to collect bottle caps to “Make Hal sing”. The promotion benefited a local charity with each bottle cap representing a contribution by Coca-Cola. True to his word when the moment arrived Hal went live on the air and sang the song. |
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