We use it, but darn if it isn't expensive. Getting a good commercial that doesn't look cheap runs thousands of dollars, and buying prime time can cost hundreds of dollars for just thirty-seconds. It costs one of our radio stations up to twenty thousand dollars to make an impact in a month. Effective television advertising can get costly.
Imagery Transfer: If you have been running on television, use the audio from your TV ad or let us develop a similar copy, and benefit from “imagery transfer.”
