We're not crazy about it and rarely use it ourselves. Some advertisers use newspaper because it's easy to write ad copy. But, circulation is down, ad space prices are unreasonably high, and noting scores are less than impressive. Newspaper was great twenty years ago when we had time to sit and read it everyday. But we're too “on the go” now. Newspaper can't target your customers so there's too much wasted marketing dollars. Plus, you never know where your ad will be placed or whose ad you'll be next to.
