They're a great way to say, “turn here,” or “next exit.” However, telling the story of your business's benefits in just a few words and a picture is difficult. If you can't afford at least eight “100 showings” a year (approximately 5-10K each for four weeks), we don't recommend them.
A high-profile billboard can add a splash if you have the budget and are already effectively TELLING your story on radio or television.
