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Arbitron is an information source for establishing “quantitative” listening patterns (audience sizes). It is the most reliable data available to us (until radio electronic measuring devices come out in a few years). Arbitron data provide estimates of how many people listen to a radio station, how long they listen, when they are listening and some basic demographic information about that listener. Want to know how many people would hear your commercial in a week of advertising? Tell us the demographics of an audience you want to reach and we can provide you an estimate through Arbitron.
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