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A newspaper term that refers to how many people 'notice' a print ad. Did you know only twenty three percent of people even notice a one-eighth-page ad? And the 'noting' difference between a full page and three-quarter-page ad is only four percent! If you have to use print, here's a great strategy for substantially improving your ads noting score. Just advertise that day on radio and tell your targeted customers to look for your ad in today's paper.
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